Brief:
I was commissioned to create a high-impact pitch presentation for IQOS’ milestone 10-year anniversary event in Bucharest. My work spanned the full scope of creative development—concept, copywriting, event layout, visual design, and brand activations.

Approach:
I created a concept centered around synergy — “Together We Grow.” I explored the harmony between the organic and the technological, the human and the device, highlighting how their interaction creates something greater than the sum of its parts. This synergy was expressed as a kaleidoscope of infinite colors, shapes, and experiences — a dynamic fusion of beauty and possibility.
Beside the classic pitch-style-slideshow I made a 3D video to better express the layout of the event.

Impact:
The pitch was a success — we secured the contract for the flagship IQOS 10-year anniversary event, which took place in Bucharest in June 2024.

Client:
Godmother