The Imaginer - Michael Mircea
Creative Director · Concept Creative · Multidisciplinary Creative
With 8 years of creative contribution in the advertising industry, building on an additional 7 years of professional experience across complementary creative disciplines, including product design, scriptwriting, cinematography, virtual production, creative tech and computer gaming.
I ran my own small team providing products and services to clients such as Coca Cola, IQOS, Untold Festival, Pfizer, KFC, BCR Bank and many more.
My interdisciplinary mindset enables me to approach challenges with original perspectives, delivering solutions that are both creatively inspired and practically executable.
Growing up in South Africa and living in Romania, Botswana, Nigeria, and now Germany unlocked a culturally fluid perspective, open to diverse modes of thinking and creating.
Experience:
Product Design – 5 years – Masters degree in product design at Ion Mincu University of Architecture and Urbanism (Romania).
Computer Gaming – 2 years – Working at Ubisoft Entertainment SA (Gaming Company) in quality assurance, reaching highest level 4 in this period.
Cinematography – 5 years – Directed over 50 Music Videos in 5 years with over 350 million views on YouTube. Most of the videos were created from script to colour grade by myself.
Creative Directing – 7 years – Managing and creating under my umbrella company BEIN. Here I oversaw and directly helped create projects from brief to final product.
Public Appearances & Interviews:
Mention 2019 (Elle Magazine)
Real-time Architecture Visualization.
YouTube Video Interview 2019 (F64, largest photo video store in Romania)
Lexa Iorgu and Michael Mircea tell us about how he went from videos to Virtual Reality. Link
Written Interview 2020 (iqads.ro)
I think we are witnessing the birth of new mediums of expression, which will become an integral part of people’s everyday lives. Link
Written Interview 2020 (iqads.ro)
What if we turned the fight with 2020 into a game? The Story of the Agencies Cup at Gaming by PlayStation. Link
Written Interview 2022 (business-review.eu)
MAINSTAGE | THE AGENCY becomes the first full service agency to introduce Digital Human in Romania. Link
Written Interview 2022 (revistabiz.ro)
MAINSTAGE | THE AGENCY announces the launch of “Digital Human." Link
TV Appearance 2023 (Pro TV, I like IT)
Live interview about the creation of Wello the digital nutritionist (in Romanian). Link
